Sports Cross Cultural Project

How
JUJU Productions will document the process by which the two ostensibly disparate groups come together in jovial rivalry on a journey from London to Newcastle. They will go to each others' respective places of worship on the weekend away, find they have loads in common despite their differing faiths, possibly meet the boxers after the fight, while discussing the unifying aspects of sporting techniques instead of differences.

Why
JUJU Productions are looking to create a positive, entertaining and educational cross-cultural film to be viewed by as many teenage boys as possible. They are hoping for a unified outcome where sport can assist in overcoming cultural difference, as a starting point and a focus of mutual regard and understanding. It aims to appeal to groups hardest to reach.

Who
There are a range of individuals and organisations coming together to make this project reach it's full potential:
• JUJU Productions will facilitate this project providing all equipment and logistics management as well as film production expertise.
• Rabbi Lewis of Newcastle is keen to realise the project and has offered support by facilitating religiously compliant catering and accommodation, and cultural exchange.
• Asif Vali, business manager of Amir Khan, has expressed support for the project and will be of as much assistance as is possible for the team.
• The Muslim boxing group of boys from North London's Muslim Community Centre, consisting of teenage boys.
• London Borough of Tower Hamlets East End Film Festival organiser Alison Pollock, is exceptionally supportive of the project and would be delighted to screen the film at the festival.

Benefits for Participants
JUJU Productions are offering a group of boys and young adults the opportunity to participate in this unique experience. At this stage, they would be looking for 4-6 fairly observant Jews who:
• Are passionate about the sport and the cross-cultural basis of the project
• Will be prepared to take part in open discussion and be filmed, mindful that our proposed intention is to document realistic and positive interaction around the commonality of shared interest around the sport
• Need to be available on two separate occasions before the weekend of December
• Need to be prepared to travel to, and spend the weekend in, Newcastle under the auspices of Rabbi Lewis from Fri 4th to Sun 6th Dec

They will benefit:
• By being able to represent their faith in a positive and interesting way to help promote Jewish identity in areas where it is possibly misunderstood
• By being a part of an innovative youth project working with professional filmmakers
• The opportunity to experience a unique sporting event with the possibility of meeting the boxers
• The chance to discuss and engage with young Muslim boys about sport and religion
• All travel, catering and accommodation costs will be covered by JUJU Productions and religious traditions respected

If you are interested in taking part please email olivia@juju.co.uk