Until recently, 'Hasbara' - from the Hebrew verb 'to explain' - has been the way most Jewish students have engaged with Israel.
This approach has fostered a great love for Israel amongst Jewish students, but has not fostered a true understanding of Israel and its complexities. Instead of offering a space for students to explore Israel, it has offered a one-size-fits-all Zionism.
The 'Hasbara' approach has also failed to engage those outside of our community in a constructive dialogue on Israel. On campus this has led to division and conflict and this campaign aims to address this issue as well.
Every week across university campuses, people are - either through ignorance or malice - suggesting that a Jewish state has no right to exist.
Zionism, in its traditional and original sense, is the liberation movement of the Jewish people. As proud Jews, we need to be able to articulate this case, and engage in a real dialogue on the difficult issues: distinguishing between fair criticism and those who wish to just bring down Israel.
'Our campaigns - in what is likely to be a difficult year - get to the fundamental: the case for a Jewish state, establishing two states for two peoples as the best way to secure this. For once, we'll be setting the campus agenda on Israel.' (Dan Sheldon, Campaigns Director)
We're hoping to start a conversation amongst Jewish students, broaden our tent and get our community properly engaging with and discussing Israel.
UJS' central concern is ensuring Jewish students are free from hatred on their campuses. We also want students to be able to enjoy being Jewish at university and express their identity in the way that they choose, including their views on Israel. We want to ensure that they are fully equipped to do this through education, dialogue and taking positive action on campus.
This is what our positive, pro-active campaigns are all about.
This space will be constantly updated as the campaign develops, with news, views and more, so keep on the look out.
UPDATE - Click here to read more.